If you're an Amazon seller, you've probably felt the pressure: rising fees, increased competition, shifting policies, and razor-thin margins.
While Amazon remains a dominant force in ecommerce, more sellers are waking up to the opportunity that Walmart Marketplace presents.
With massive traffic, fewer sellers, and a more seller-friendly environment, Walmart is quietly becoming a powerful second channel — or even a primary one for the right business. Here are 10 compelling reasons you should seriously consider expanding to Walmart in 2025.
1. Additional Channel to Sell Gated or Restricted Inventory
Many products restricted on Amazon are fully listable on Walmart Marketplace. If you've been sitting on inventory that Amazon won't allow, Walmart could be your path to monetizing that inventory.
2. More Customers Looking for Your Products
With over 100 million monthly visitors and $65 billion in ecommerce sales in 2024, Walmart Marketplace offers a massive reach.
You can tap into a whole new customer base that’s actively looking to buy, especially in categories like household goods, groceries, and essentials.
3. Walmart is Investing Billions in eCommerce
Walmart is doubling down on its digital strategy, pouring billions into logistics, technology, fulfillment, and advertising.
It’s one of the few players positioned to realistically compete with Amazon — and sellers who get in early will benefit the most from this growth.
4. Fast and Human Customer Service
Walmart Seller Support is refreshingly human. You can actually speak to a real person on the phone and resolve issues quickly without endless case messages or generic copy-paste replies.
5. Less Competition
While Amazon has over 2 million third-party sellers, Walmart has around 150,000 active sellers. This means customers have an easier time finding your items.
6. Easier to Win the Buy Box
Walmart’s Buy Box algorithm is more straightforward and less competitive than Amazon’s.
With fewer sellers per listing and less aggressive price wars, it’s much easier to win and keep the Buy Box, especially with competitive pricing, expedited shipping, or WFS.
7. Higher Margins in Many Categories
Lower seller fees and reduced competition often result in healthier profit margins on Walmart.
If you’re struggling to maintain margins on Amazon due to race-to-the-bottom pricing, Walmart could give you a much-needed edge.
8. Simpler Shipments
With Walmart Fulfillment Services (WFS), there’s no need for box content feeds or strict box configurations. You can mix SKUs in a box, label them, and ship. It’s a simpler workflow, especially helpful for solo operators and small teams.
9. No Monthly Seller Fees
Unlike Amazon’s $39.99/month Pro Seller subscription, Walmart Marketplace doesn’t charge a monthly fee. That means less overhead and lower risk, especially for sellers just getting started or testing new products.
10. Notice for Brand Gating
One of the biggest frustrations on Amazon is waking up to find a brand suddenly gated — leaving you stuck with unsellable inventory.
Walmart takes a more seller-friendly approach: if they plan to gate a brand or limit third-party sellers, they typically give you advance notice and time to sell through existing stock. This transparency reduces risk and helps you manage your business more confidently.
Selling on Walmart isn’t just a backup plan — it’s a strategic move for long-term growth. Whether you're looking to diversify risk, improve margins, or gain access to new customers, Walmart offers a fast-growing platform that rewards early adopters.
As ecommerce continues to evolve, sellers who adapt and explore new channels will be the ones who thrive. If you're ready to future-proof your business, Walmart is absolutely worth your attention in 2025.
Ready to Start Selling on Walmart?
Come enroll in our LIVE 5 Day Walmart Challenge,
hosted by the author of this post, Sarah Ray!
